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Some brands we've set free.

Listen actively enough, and they’ll tell you.
What’s different. What’s inside, waiting to get out.
Let’s walk past the small talk and release the big secret.
That’s the moment everything changes.

The Duff!Bear Channel
( STORIES THAT SWITCH YOU ON )

LOUISIANA TOURISM

TRUTH:
The media’s images of Louisiana’s African-American community around hurricanes Katrina and Rita were
negative and painful, but were an inaccurate,
sensationalistic snapshot.

BUS!NESS:
Countered the media coverage, with a portrayal of the rich, complex and resilient culture of inventors, musicians, authors, and craftsmen who blazed the trail of Louisiana – the Louisiana African American Heritage Trail – A Story Like No Other.

VISIT ANAHEIM

TRUTH:
In today’s social media platform world, glitzy campaigns don’t read as authentically as user generated content.

BUS!NESS:
We paired stock footage of attractions with street performers who acted out their own interpretations of the action, mimicking the look, feel and spontaneity of UGC.

SPIDERWIRE

TRUTH:
Sports fishermen see themselves as smart, apex
predators, and this Spectra fiber braided fishing line
was tackle with teeth.

BUS!NESS:
Animated TV ad campaign created national excitement with “Soft as silk, stronger than steel” message, reeling in egos looking to add to their arsenal.

LOUISIANA DAIRY FARMERS

TRUTH:
Milk is generally served cold, but it isn’t cool, compared to splashy, sugary sips.

BUS!NESS:
We gave milk some muscle and some old-school cred as the “Original Energy Drink” and a long-term solution to better health and performance.

TREASURE ISLAND

TRUTH:
The casino experience is all about feeling special. When you win, when you get comped, when you get treated like you’re a VIP.

BUS!NESS:
Royalty has a natural connection with casinos in the cards, and in the way guests are transported to a kingdom where they command honor and respect and rule their fun.

Don’t see your business category here? CONNECT with us – we’ve done just about everything.
All work shown led by Duff and/or Bear. Thanks and respect to our client-direct and agency collaborators.

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